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Naive: Modernism and Folklore in Contemporary Graphic Design

From Amazon :

"Naive documents the return of classical graphic design reminiscent of the 1940s to 1960s in contemporary
graphic design. The naive is a childlikeness, where it is no longer expected. Friedrich von Schiller
A minimalist design vocabulary is currently being reinvented by a troop of young
graphic designers who are rediscovering the stylistic elements reminiscent of
classic graphic design such as silkscreen printing, classical typography, hand
lettering, woodcutting and folk art and integrating them into their work. Naive
documents this extraordinary renaissance of Classic Modernism, from the 1940s
to 1960s, in contemporary graphic design.
Inspired by twentieth century American legends such as Saul Bass, the undisputed
master of film title design and iconic logos as well as modernist graphic artist
Charley Harper and textile designer Alexander Girard, these burgeoning designers
are creating new and striking imagery using palettes of earthy and pastel shades,
reduced strokes, patterns and shapes with a strong folkloristic element.
Naive illustrates this new development in graphic design, assembling a multitude
of vivid and inspiring examples ranging from illustrations, poster art, editorials,
book covers and record sleeves to stationery and textiles."

im PRESS ive

i want 2 have dis




From Amazon:

"Today's graphic designers, illustrators, and typographers are rediscovering old
printing techniques and handcrafts. They are inspired by passion for the unique; the feel of different papers, press cuts, and embossing; the brilliance of printing inks; and the originality of book binding techniques. The book Impressive presents the results of this passion.

Today's fascination with old-fashioned printing presses and techniques started with individual designers and smaller collectives that created one-of-a-kind printed material by hand for special occasions, such as weddings or birthdays. Impressive features these artists and their personal work as well as a broad range of business cards, invitations, stationery, and publications that are designed and produced in a way that is both nostalgic and contemporary. Historical styles
from the Victorian grandeur of floral elements and adornments to the aesthetics of classical modernism are used and referenced as well as combined and reinterpreted in unusual ways. Traditional and more exotic techniques such as silk-screen printing, stamping, woodcut, or linocut are used. What counts is doing it yourself.

Impressive investigates the interplay between traditional handiwork and current trends in graphic design. The work collected in this book shows how relevant and exciting the modern use of traditional design forms can be and how much it can inspire the visuality of the future."